Statistics Colloquium
September 23 (Fri) 11 a.m.
Alavi Commons Room, 6625 Everett Tower

Applications of Statistics in a Direct-Selling Company

Gerrie Pascua
Senior Data Analyst, Amway
Jose Amador
Lead Data Analyst, Amway

Abstract: Statistical methodology and terminology are constantly evolving in the business world. A term often heard today is "analytics", roughly defined as the process of analyzing raw data for the purpose of making better business decisions. From descriptive to prescriptive statistics, the journey is long but each step along the way is equally important.

We will share examples of how analytics/statistics is used at Amway, a direct-selling company, in the areas of sales, marketing and strategic planning.

Bio: Gerrie Pascua and Jose Amador are graduates of the WMU Department of Statistics.

All statistics graduate students are expected to attend.


Past colloquiums


Department of Statistics
3304 Everett Tower
Western Michigan University
Kalamazoo MI 49008-5152 USA
(269) 387-1420 | (269) 387-1419 Fax