Statistics Colloquium
October 28 (Fri) 11 a.m.
Alavi Commons Room, 6625 Everett Tower

Leveraging Statistical Analysis at a Direct-Selling Organization

Gerrie Pascua
Statistical Data Analyst
Sales Forecasting and Analysis

A pioneer and leader in the direct selling industry, Amway offers entrepreneurs around the world an exceptional business opportunity and consumers everywhere with exclusive products.

An integral part of Amway’s business strategy is a continuous effort in understanding our customers and their needs and maintaining high-quality standards in our products and services. The company employs business analytics in different functional areas within the organization to analyze large volume of data to extract valuable information which helps in improving products and services and for a better understanding of customer needs.

The business analytics process is used to support strategic and tactical decision-making and involves a lot of statistical analysis tools. This presentation will give some examples of how statistical analysis is being used as part of business analytics process in a direct-selling company. This presentation hopes to provide Statistics students with specific examples of practical application of Statistics in a business setting.

All statistics students are expected to attend.


Past colloquiums


Department of Statistics
3304 Everett Tower
Western Michigan University
Kalamazoo MI 49008-5152 USA
(269) 387-1420 | (269) 387-1419 Fax