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Statistics Colloquium
January 31, 11 a.m.
Alavi Commons Room, 6625 Everett Tower
Ran Wei
Department of Human Performance and Health Education
College of Education and Human Development
Western Michigan University
Abstract:
Research survey serves as an important instrument for gathering information of opinions, beliefs and attitudes in the social science field. Hundreds of times each day, there are researchers or
social workers who conduct surveys. The goal of the survey design is to collect quality data, and to pursue a higher survey response rate. A higher response rate is important to ensure that the
results represent the target population and that the survey performs as intended. In the presentation, we will introduce the tailored survey design method. Then we will discuss how to utilize social exchange concepts to motivate potential respondents, and how to make the choices of the survey modes. Finally, we will provide examples to illustrate the strategies of how to achieve a higher survey response rate.
Bio:
Ran Wei is a doctoral student in the Department of Human Performance and Health Education,
and is earning a certificate in the Department of Statistics.
She is a Graduate Assistant and the Coordinator of the Chinese Senior Visiting Scholar Program.
Ms. Wei also serves as Student Representative and Web Manager for the International Chinese
Society for Physical Activities and Health (ICSPAH).
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All statistics graduate students are expected to attend.