A Questionnaire Example

The intersection of Howard Street and West Michigan is a hard place for pedestrians to cross. Suppose that University planners are thinking about some changes in this area. Two options are:

A. Construct a pedestrian overpass or tunnel,

B. Reduce pedestrian crossing by moving the commercial establishments to the campus side (east side) of Howard Street.

Option B is more expensive than option A, but may be worth the investment if it creates a more appealing westgate approach to the University.

Table  2.2 shows a potential questionnaire that may be used for data-gathering. Which questions would you change, remove, add? How would you select the respondents?

 

Table 2.2: Campus Planning Survey

 

Please take a few minutes to answer the following questions. Your honest opinions wll be

very helpful in our mission to improve the University experience of WMU students.

1. How frequently do you cross the intersection of Howard and West Michigan on foot?

This is the corner where Video Hits Plus is located. (Check One)

$\bigcirc$ 8 or more times a week $\bigcirc$ Occasionally

$\bigcirc$ 3-7 times a week $\bigcirc$ Never

2. How frequently do you cross only for a snack or a meal?

$\bigcirc$ 8 or more times a week $\bigcirc$ Occasionally

$\bigcirc$ 3-7 times a week $\bigcirc$ Never

3. If a footbridge were built to cross Howard Street, would you use it?

$\bigcirc$ 8 or more times a week $\bigcirc$ Occasionally

$\bigcirc$ 3-7 times a week $\bigcirc$ Never

4. Where would you put the footbridge?

On the Jimmy Johns side (south)

On the Video Hits Plus side (north)

5. How frequently do you drive off campus only for a snack or a meal?

$\bigcirc$ 8 or more times a week $\bigcirc$ Occasionally

$\bigcirc$ 3-7 times a week $\bigcirc$ Never

6. If the commercial establishments on the Video Hits side of Howard were located

on the campus side, how frequently would you visit them for a snack or a meal?

$\bigcirc$ 8 or more times a week $\bigcirc$ Occasionally

$\bigcirc$ 3-7 times a week $\bigcirc$ Never

7. Where would you put the new location? (See map)

$\bigcirc$ On Site A (parking lot facing the University Bookstore across W. Michigan)

$\bigcirc$ On Site B (parking lot between the Haenicke Science Building and Rankin Street)

8. Potential students often get their first view of the University along this drive on W. Michigan.

Do you think the new location would change visitors' first impression of WMU?

$\bigcirc$ Yes, for the better

$\bigcirc$ Yes, for the worse

$\bigcirc$ No