Problem revisited: Estimate the average GPA
of the population of approximately 23000 WMU undergraduates.
Consider estimating the
population average
by the sample average of, say n=25
randomly selected students.
Suppose this sample average, which we denote by
,
equals 3.05.
Now chances are the true average
is not equal to 3.05.
For sure, the true WMU average GPA is between 1.00 and 4.00,
and with high confidence between (2.50, 3.50); but what
level of confidence do we have that it is between say,
(2.75, 3.25) or (2.95, 3.15)? Even better, can we find
an interval (a, b) which will contain
with , say, 95% certainty?
Recall that if
is the standard deviation for individuals,
then
is the standard deviation for averages
(also called the SE of the sample average).
More precisely, n-member averages
form an approximate normal
histogram with mean
and standard error
.
This means that there is 68% likelihood that the sample average
falls within
of
,
and 95% likelihood that
the sample average falls within
of
;
see figure below.

In statistical shorthand, we write
Of course, the distance of
from
is also the
distance of
from
,
so it is equally true that
Replacing
by
in Equation ( 7.1)
results in a 68% confidence interval. In general, we can create an
interval with any desired confidence level by replacing the
multiplier with the appropriate standard normal percentile z
(also called the z-critical value).

The following table gives the
appropriate critical value z for typical values of
.
Theoretically speaking,
has a confidence level of
95.4%. Applied statisticians usually just round off
and say 95%. We can, of course, choose the more precise critical value of 1.96
to get an exact 95% confidence level. However, normality of
is at best approximate anyway, so the precision seems spurious.
However, the distinction is important enough to merit a reminder.